One of the key tenets of our Infinity Web platform is improving "reach." We want to reach the maximum number of users, and wherever possible, let them consume information via their medium of their choice. We have already nailed a few scenarios (RSS, Web Dashboards, Web Services API).

The next logical area to focus on when improving reach is support for mobile devices and deep support for cross-platform via A-grade browsers. When we're ready to take the wraps of code name "Mobius," I'll do a screencast on this. For now I have a nice example fresh from the labs. Check out this cool proof of concept that brings some basic CRM-integrated search, map, and calling capabilities to a nice little Web UI designed for iPhone. You can still run it in any browser, but it just doesn't sizzle like it does on my sassy little iPhone :) What's really cool is it uses standard API code, no magic.

Kudos to Ben Jacobs and John Lunsford, two of the many super devs on the Blackbaud Enterprise CRM team. They pulled this together and had me hounding for more, while still having a "day job." Of course we'll go a lot broader than iPhone, but for now, if you have one, try out our little app. It's pointing at the same database as the Infinity sandbox so play around in real time. Search for someone with a picture, it's cool. Hmmm, maybe Blackbaud will let me expense this thing...
 
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(Enter username "BBLabs" and password "adminadmin_2" when prompted for credentials. Oh, and have fun finding the underscore key on your iPhone!)